Company Differentiation

If ever company differentiation and customer market focus were important, it is more important now with customers looking for suppliers who can impact their performance. This points to the question, "How can we expect to create more value for our customers - through their business performance improvement - if we don't really know their business?"

If you question the voracity of that statement, then answer the following question? "Can you describe the performance goals and objectives for your top three customers?" If you can, you're one company in a thousand (some would say ten thousand). If you can't, you're reduced to being a "reactive, price-driven supplier." In effect, without knowing your buyer's objectives and goals, your buyers have to ask you for something before you can create any potential value - and even then you're far more likely to be compared on price to your nearest friendly competitor.

Golf Club Sets

Market Differentiation

Company Differentiation

List Price : $120.00

Availibility : Usually ships in 24 hours

Technical Details

• Includes 3 wood, 7 -9 Irons and putter
• Features a stand bag and soft wrap grips
• Comes with graphite shafts and double shoulder strap

Confidence Junior Golf Club Set w/Stand Bag for kids Ages 4-7 RH Overview

Package includes: Clubs: Driver/fairway wood with extra loft for easy hitting (36"). Oversized Ti-Matrix perimeter-weighted irons with large, forgiving sweet spot - 7 iron (32"), 9 iron (31"), White Ball Putter (30") & longneck headcover. Stand Bag: DELUXE junior stand bag with double shoulder strap, 4 way divider, 4 exterior pockets, umbrella holder, Velcro glove tab & rain hood. Graphite Shafts- Junior Flex. Soft wrap grips. For Boys & Girls between 4-8 years of age and up to 4'6" in height. Brand new.

Understandably, change is painful for all of us. However, acceptable quality, reliable turnaround, and competitive prices are expected - and are not a competitive edge. Successful suppliers are expected to not only know their target customers' objectives and goals, but to systematically update and use that information to remain proactive in elevating the customer's performance.

If we put ourselves in our customer's position, we can quickly discern that we can obtain a lower price from a supplier. But finding a supplier who understands our business, knows our goals and objectives, and proactively brings us what we had not yet asked for is building perceived customer value. That's elevating one's market differentiation.

And that's creating value for better reasons than price - through better understanding of target customers' performance needs, and internally managing that information to proactively create improved performance for the customer.

Company Differentiation